Beauty & personal care
Poupy
Beautiful baby accessories! (China market)
Internationalization | China | Brand Strategy | Shops | Corporate image | Shooting | Video
Poupy is an Italian brand that markets children's products internationally, including home and decor accessories, toys, and everyday tools.
Pleiadi International has been asked to develop a cheerful and lively communication strategy that can capture the attention of potential international buyers.
From Italy to China to Europe, Poupy showcases its catalog at major international fairs, achieving great success. The selection of Marco Zavalloni, known as HAZO, as a partner for the photo shoots, along with the beautiful model Luce, has been the foundation for corporate communications, promotional videos, and materials for the fairs.
