Beauty & personal care
Liscissima
I suggest beauty to you
Digital strategy & Campaign | Social media & Campaign | ADV
Modernity, elegance and creativity meet in the communication project, social media, and advertising campaigns created for Liscissima, an Advanced Aesthetics Center in Bologna.
Advanced aesthetics is an innovative area in a very competitive sector: this is why Liscissima relies on us professionals, asking for strategic and creative support.
Because of the evaluations and emerging data, we distinguished ourselves from the industry's traditional canons of communication, appealing to the "inner self" of the common customer to bring it out.
Identification was facilitated by a simple but distinctive visual language, along with a technical, yet clear, qualifying tone of voice. Strategically, social media campaigns were complemented by carefully designed landing pages to facilitate conversions, along with organic content for in-depth exploration of treatments and dynamic campaign spots.
