Italpresse

Italpresse is part of the Norican Group, the largest European group for the production of presses for the metalworking industry. Italpresse's role within the group is in the automotive segment.
The client simply needed to design and realize their exhibition stands in China, so they were looking for a local supplier. We guided the client through a branding approach that aimed to create distinctive and representative stands of the brand's values, while keeping costs equal. With this approach, we convinced them and won the bid.
The design process involved collaboration with a specialized study of architecture, which developed a stand project whose surfaces echoed the designs of the press surfaces, with a color palette consistent with the corporate colors and the right logistical spaces for managing the stand itself. The result was a stand unique in its kind, capable of standing out in the panorama of trade shows and attracting professional visitors, thanks to its uniqueness.
This success was achieved solely through the involvement of adequate professionalism.