ESG
ER-T
‘Dammi una Mano’ for Emilia-Romagna Teatro Fondazione
ESG | Campagna Dammi una Mano | Società Benefit / Visual Design
TEATRO PER TUTT*: this is the title that Pleiadi International has developed for the new ER-T project dedicated to communicating through different materials the many activities that the Foundation implements to make theater accessible to all fragilities.
Starting from this inclusive concept, which plays graphically with the word ER-T, we asked Raffaele Gerardi, an illustrator who has been collaborating with Pleiadi International for years, to express it through his unique style. Raffaele was able to perfectly materialize the concept thanks to an image with great emotional power, impactful and strongly communicative.
The visual, initially designed as a poster, was also declined to be included in the programs of individual theaters, and in different formats useful for digital communications (web, email, social).
The project is part of our campaign ‘Dammi una Mano’.
