Tourism & Travel
Cesena 4 Talents
The territorial attractiveness project
Branding | Web Development | Integrated Communication | Events
The Cesena 4 Talents project was created with the goal of making Cesena an attractive hub for both international and local talent, fostering an environment that encourages personal and professional growth.
Pleiadi International has been involved from the early stages of the project, developing the Cesena 4 Talents brand—a strong and distinctive visual identity that represents the city's openness and attractiveness. Furthermore, we took care of the website's development, in both Italian and English, designed the graphic layout, and created all static pages as defined by the content architecture.
Before starting with the brand and website development, we conducted an in-depth mapping of the context, analyzing best practices at both national and international levels. This allowed us to identify success factors for attracting and retaining talent, laying the groundwork for our strategy.
Through Forum Young System events, we promote the Cesena 4 Talents project, helping to foster meaningful connections between participants and the region.
