Beauty & personal care
Atelier Cologne
French Perfumes for China
Internationalization | China | Brand Strategy | Events | PR | Shops
From 2009 to 2018, Atelier Cologne brought its delicate yet distinctive project to China.
They relied on Pleiadi Yixing, even asking for the sharing of its Shanghai Headquarters to best develop the Chinese localization of its project.
Our creative director, Pascal Dubreuil, worked with grace, care, and expertise, and slowly the project entered into the new market and expanded, eventually becoming an interesting brand for L'Oréal, which acquired the majority of it.
Great satisfaction :)
