Amplifon

Amplifon is the world's largest group in the production of hearing solutions.

Requirement: to structure its communication in China, starting from the localization of the brand.
Amplifon chooses Pleiadi because it offers guarantees of professionalism and market knowledge.

The difficulty lay in having to preserve the brand and its phonetics as much as possible, while creating a meaningful naming capable of enhancing Amplifon's specificities.
We therefore started with a market analysis involving a large international agency, and then moved on to the analysis of the brand, its mental mapping, and its territories of expression, in the 4 main directions of specific advantage (functional, emotional, etc.). 

From this phase emerged the long list of about 50 namings in the 4 directions. The list was patiently reduced to 5 namings, subjected to legal verification and fine-tuning, and then made the final choice and elaboration of the new brand logo. This was followed by all the natural corporate declinations on stationery and various communication tools.  ​​​​​​​